The Lauer Family - Steve, Mike, Debbie, and Amy

DuraCoat® Firearm Finishes: A Revolutionary Gun Coating System

Lauer Custom Weaponry is the family owned and operated manufacturer of DuraCoat® Firearm Finishes. DuraCoat® is globally recognized as the only commercially manufactured and packaged firearm coatings that is both user-friendly and extremely durable. Specifically created for both professional and at-home use, DuraCoat® does not require baking, preheating, or blasting. DuraCoat® is a gun coating that offers protection from the elements, a professional quality look, proven durability, and ease of use. No other gun coating system offers such great quality at such an affordable price.

Why Choose Lauer Custom Weaponry/DuraCoat®?

We offer an ever-expanding line of gun coatings and custom firearm finishes for all of your gun customization, restoration, and protection needs.

100% Satisfaction Guarantee

At DuraCoat®, our number one priority is our customer's satisfaction. If you are not 100% satisfied with your DuraCoat® product, for any reason, contact us for a refund or exchange.


Steven M. Lauer

1958 - 2022

A good man, an innovator, father, grandfather, eccentric, patriot. No matter what we called him, we lost an amazing person. Steve's health battles finally came to end after three years of struggling. His pride and joy was the DuraCoat product he developed over 20 years ago. The crew here at DuraCoat will continue his legacy of great products and great customer service.

Read his full obituary below.

Steven M. Lauer, 63, passed away peacefully at his Chippewa Falls home on Wednesday, March 2, 2022 in the loving arms of his children and wife of over 40 years.

Steve was born September 8, 1958 in Green Bay, the son of Harold and Gloria (Hopfensperger) Lauer.

On August 29, 1981, Steve married Debra Yohnk at Notre Dame Church in Chippewa Falls. He was a member of Notre Dame Church.

Steve will be remembered for his hard work, love of the outdoors and his generosity. Steve is known for his entrepreneurship and businesses, including the creation of his world-wide firearm finishing products he brought to market in the firearm industry. He also owned Lauer Paint and Drywall, Lauer Custom Weaponry, DuraCoat Firearm Finishes and was also co-owner of Southwind Construction. Steve's business legacy will continue with his daughter, business partners and dedicated employees who have always been considered part of our Lauer family.

Steve is survived by his wife, Debbie; daughter, Amy (Adam) Potaczek; with grandsons: Gunnar and Gage; and son, Michael (Molly) Lauer; with grandsons: Rory and Milo; and his father, Harold.

Steve was preceded in death by his mother, Gloria.